Product overview
Purito Pure Vitamin C Serum (60ml) is a brightening serum from Purito, manufactured by HINATURE Inc. / TAENAM MEDICOS CO., LTD (South Korea), per the official Purito site.
Sourcing note -- formula-vintage conflict: this product has been reformulated at least once under the identical name and size. The current official formula (confirmed matching between purito.com and an ingredient database) differs from an older formula (found on other ingredient-database and retailer listings, likely a 2021-era version) still potentially in circulation at some retailers. Both are disclosed below; a Bangladeshi buyer's actual bottle could reflect either version depending on stock vintage. The one constant across both formulas is 5% Ascorbic Acid as the headline active.
Key Ingredients
- Ascorbic Acid -- at 5% concentration, the headline Vitamin C active, confirmed as constant across both the current and older formula versions found
- Sodium Hyaluronate -- a hydrating ingredient, present in the current official formula
- Niacinamide -- present in both formula versions found, supporting brightening and tone-evening claims
- Botanical extract complex -- the current official formula includes an extensive complex of extracts (Lotus Flower, Magnolia Bud, Paeonia Root, Truffle, Apple Fruit, Ginseng Root, Broccoli, Pineapple Fruit, Turmeric Root) not present in the older formula version
- Glutathione -- present in the older formula version found, but NOT present in the current official formula -- this is one of the clearest differences between the two formula generations
- Also contains (current formula): Water, 1,2-Hexanediol, Arginine, Sodium Polyacrylate, Adenosine, Disodium EDTA
Key Features
- 60ml Vitamin C serum in a dark amber glass bottle to reduce oxidation, per the official site
- Marketed as alcohol-free, fragrance-free, Paraben-free, sulfate-free, vegan, and cruelty-free
Benefits
- Marketed to brighten dull skin and help fade the appearance of dark spots and hyperpigmentation with 5% Ascorbic Acid
- Marketed to support skin tone and hydration via Niacinamide and Sodium Hyaluronate
Who Can Use This Product
- Those seeking a Vitamin C brightening serum for dullness and dark spots
- Those with known sensitivities to Ascorbic Acid or Niacinamide should patch test before regular use, and should be aware the exact formula in their bottle may vary depending on production vintage
How to Use
Per the official site: apply after toner, using 2-3 pumps or drops, pat gently into the skin, then follow with a moisturizer. Use sunscreen during the day when using this serum in an AM routine, as with most Vitamin C products.
Storage & Safety
Store in a cool, dry place away from direct sunlight to help preserve the Vitamin C's stability. Avoid contact with the eyes. Keep out of reach of children. Discontinue use if irritation occurs.
Frequently Asked Questions (FAQ)
Is the ingredient list the same in every bottle of this product?
Not necessarily -- this product has been reformulated at least once, and two distinct formula generations were found under the identical product name and size, so a buyer's actual bottle could reflect either version.
What concentration of Vitamin C does this serum contain?
5% Ascorbic Acid, the one ingredient confirmed constant across both formula versions found.
Does this serum contain Glutathione?
An older formula version does, but the current official formula does not -- this is one of the clearest differences between the two versions found.
Who manufactures this product?
HINATURE Inc. / TAENAM MEDICOS CO., LTD (South Korea), per the official Purito site.
Should I use sunscreen with this serum?
Yes, sunscreen is recommended during the day when using Vitamin C serums, as with most such products.
The information provided is accurate to our best practices, but it does not replace professional medical advice. We cannot guarantee its completeness or accuracy. The absence of specific information about a drug should not be seen as an endorsement. We are not responsible for any consequences resulting from this information, so consult a healthcare professional for any concerns or questions.
