Product overview
Description
Key Features & Ingredients
- Powered by "Purple Brighteners" colour-correction technology
- Active ingredients: Sodium Fluoride (for enamel protection) and High Clean Silica (micro-polishing particles for surface stain removal)
- Pack size: 100g plus a 20g bonus (100g + 20% extra)
- Enamel-safe formula intended for daily use
Benefits
- Purple and yellow sit on opposite ends of the colour wheel, so the purple pigment is designed to instantly colour-correct yellow tones on contact
- High Clean Silica helps polish away surface stains with regular brushing
- Sodium Fluoride helps protect tooth enamel and supports cavity prevention
- Manufacturer states visible whitening results are generally noticeable after about 1 week of continued, consistent use
Who Can Use This Product
- Adults who want a cosmetic whitening Colgate Visible White Purple Toothpaste 100g + 20% as part of their daily routine
- Not intended to treat deep or internal tooth discolouration - such cases should be evaluated by a dentist
- People with significant enamel wear or sensitivity should consult a dentist before switching to a whitening Colgate Visible White Purple Toothpaste 100g + 20%
How to Use
- Brush teeth thoroughly twice daily, morning and night
- Use a pea-sized amount on a soft or medium-bristle toothbrush
- Brush for at least 2 minutes, covering all tooth surfaces
- Spit out after brushing; do not swallow
- The instant colour-correction effect is temporary per use; cumulative surface-stain removal builds with consistent daily brushing over about a week
Storage & Safety
- Store in a cool, dry place away from direct sunlight
- Keep out of reach of children
- Avoid contact with eyes; rinse with water if contact occurs
- Discontinue use and consult a physician or dentist if irritation occurs
Frequently Asked Questions
Q: How does the "Purple" whitening technology actually work?
A: Purple pigment sits opposite yellow on the colour wheel, so it visually neutralises yellow tones on the tooth surface for an instant brightening effect, in addition to the Colgate Visible White Purple Toothpaste 100g + 20%'s polishing action for longer-term stain removal.
Q: Is the whitening effect instant or does it take time?
A: Both - there is an instant colour-correcting visual effect from the purple pigment, while actual surface-stain removal from the polishing ingredients builds up with consistent use, generally becoming noticeable after about a week.
Q: Is this Colgate Visible White Purple Toothpaste 100g + 20% safe for daily, long-term use?
A: Yes, it is formulated to be enamel-safe for daily use. As with any whitening product, if you notice increased sensitivity, reduce frequency or consult a dentist.
Q: What size does this pack come in?
A: This listing is the 100g tube with a 20g bonus (100g + 20% extra). A larger 200g + 40g bonus pack of the same formula is also available separately.
Q: Does it protect against cavities as well as whiten?
A: Yes, it contains Sodium Fluoride for enamel protection and cavity-prevention support alongside its whitening ingredients.
Q: Can this remove deep stains from smoking or certain foods and drinks?
A: It is designed for everyday surface-stain maintenance. For deep-set or long-standing discolouration, a dentist can advise on professional whitening options.
The information provided is accurate to our best practices, but it does not replace professional medical advice. We cannot guarantee its completeness or accuracy. The absence of specific information about a drug should not be seen as an endorsement. We are not responsible for any consequences resulting from this information, so consult a healthcare professional for any concerns or questions.
