Mamaearth Rice Water Dewy Active Serum with 10% Niacinamide for Glass Skin 50ml50ml
Product overview
Key Ingredients
Sourced directly from the official Mamaearth website (mamaearth.in), with the product name matching this catalog listing exactly, the full ingredient list is: Aqua, Niacinamide, Butylene Glycol, Glycerin, Zinc PCA, Ethoxydiglycol, Oryza Sativa (Rice Water) Extract, Olive Oil Esters, Dimethyl Isosorbide, Phenoxyethanol, Chlorphenesin, Xanthan Gum, Prunus Domestica Fruit Powder, Sodium Hyaluronate, Sodium Gluconate, and Citric Acid. The product is manufactured by Honasa Consumer Limited (India). Note: a differently-named Mamaearth product ("Rice Face Serum For Glowing Skin") found on an ingredient database has a substantially different formula -- this is a separate SKU in Mamaearth's broader rice-water product line and should not be confused with this specific "Rice Water Dewy Active Serum."
Key Features
A face serum built around 10% Niacinamide and Rice Water Extract, combined with Zinc PCA, Sodium Hyaluronate, and Glycerin, positioned for a "glass skin" dewy, luminous finish.
Benefits
Niacinamide at this concentration is well-established for supporting a more even-looking skin tone, helping fade the appearance of acne marks and dark spots, and assisting with oil/barrier balance via Zinc PCA. Rice Water Extract and Sodium Hyaluronate contribute hydration, supporting the marketed dewy finish. The brand states this serum is Made Safe Certified and dermatologically tested.
Who Can Use This Product
Marketed as suitable for all skin types, intended for those seeking a brightening, hydrating serum. The brand recommends this product for ages 18 and above. Individuals with known sensitivity to Niacinamide should patch test first, though this is an uncommon sensitivity.
How to Use
Apply a few drops to clean, dry skin, typically after cleansing and before moisturizer, gently patting until absorbed. Use once or twice daily, morning and/or evening, as part of a regular skincare routine.
Storage & Safety
Store in a cool, dry place away from direct sunlight. Keep out of reach of children. Discontinue use if irritation, redness, or an allergic reaction occurs, and consult a doctor if symptoms persist.
FAQ (Frequently Asked Questions)
Q: Who manufactures this serum?
A: Honasa Consumer Limited, the parent company of Mamaearth (India).
Q: What is the full ingredient list?
A: Confirmed directly from Mamaearth's official site: Aqua, Niacinamide, Butylene Glycol, Glycerin, Zinc PCA, Ethoxydiglycol, Rice Water Extract, Olive Oil Esters, Dimethyl Isosorbide, Phenoxyethanol, Chlorphenesin, Xanthan Gum, Prunus Domestica Fruit Powder, Sodium Hyaluronate, Sodium Gluconate, and Citric Acid.
Q: Is this the same as Mamaearth's other rice-water serum products?
A: No. A differently-named product ("Rice Face Serum") in Mamaearth's broader rice-water line has a different ingredient list and is a separate SKU from this "Rice Water Dewy Active Serum."
Q: What does the 10% Niacinamide do?
A: It supports a more even-looking skin tone, helps fade the appearance of acne marks and dark spots, and helps balance oil production.
Q: How should this serum be used?
A: Apply a few drops to clean, dry skin once or twice daily, after cleansing and before moisturizer.
Q: Is this suitable for sensitive skin?
A: It is marketed for all skin types, but those with known sensitivity to Niacinamide (uncommon) should patch test first.
The information provided is accurate to our best practices, but it does not replace professional medical advice. We cannot guarantee its completeness or accuracy. The absence of specific information about a drug should not be seen as an endorsement. We are not responsible for any consequences resulting from this information, so consult a healthcare professional for any concerns or questions.
