Mamaearth Rice Water Dewy Active Serum with 10% Niacinamide for Glass Skin 50ml50ml
Product overview
Description
Key Ingredients
Sourced directly from the official Mamaearth website (mamaearth.in), with the product name matching this catalog listing exactly, the full ingredient list is: Aqua, Niacinamide, Butylene Glycol, Glycerin, Zinc PCA, Ethoxydiglycol, Oryza Sativa (Rice Water) Extract, Olive Oil Esters, Dimethyl Isosorbide, Phenoxyethanol, Chlorphenesin, Xanthan Gum, Prunus Domestica Fruit Powder, Sodium Hyaluronate, Sodium Gluconate, and Citric Acid. The product is manufactured by Honasa Consumer Limited (India). Note: a differently-named Mamaearth product ("Rice Face Serum For Glowing Skin") found on an ingredient database has a substantially different formula -- this is a separate SKU in Mamaearth's broader rice-water product line and should not be confused with this specific "Rice Water Dewy Active Serum."
Key Features
A face serum built around 10% Niacinamide and Rice Water Extract, combined with Zinc PCA, Sodium Hyaluronate, and Glycerin, positioned for a "glass skin" dewy, luminous finish.
Benefits
Niacinamide at this concentration is well-established for supporting a more even-looking skin tone, helping fade the appearance of acne marks and dark spots, and assisting with oil/barrier balance via Zinc PCA. Rice Water Extract and Sodium Hyaluronate contribute hydration, supporting the marketed dewy finish. The brand states this serum is Made Safe Certified and dermatologically tested.
Who Can Use This Product
Marketed as suitable for all skin types, intended for those seeking a brightening, hydrating serum. The brand recommends this product for ages 18 and above. Individuals with known sensitivity to Niacinamide should patch test first, though this is an uncommon sensitivity.
How to Use
Apply a few drops to clean, dry skin, typically after cleansing and before moisturizer, gently patting until absorbed. Use once or twice daily, morning and/or evening, as part of a regular skincare routine.
Storage & Safety
Store in a cool, dry place away from direct sunlight. Keep out of reach of children. Discontinue use if irritation, redness, or an allergic reaction occurs, and consult a doctor if symptoms persist.
Frequently Asked Questions
Q: What does the Niacinamide in Mamaearth Rice Water Dewy Active serum do?
A: It helps support a more even-looking skin tone, fades the appearance of acne marks and dark spots, and helps balance oil production alongside Zinc PCA.
Q: Is Mamaearth Rice Water Dewy Active serum the same as Mamaearth's other rice-water serum?
A: No. A differently-named product, "Rice Face Serum," is a separate SKU in Mamaearth's rice-water line with its own ingredient list, so the two should not be assumed identical.
Q: How should I use Mamaearth Rice Water Dewy Active serum?
A: Apply a few drops to clean, dry skin once or twice daily, typically after cleansing and before your moisturizer.
Q: Is Mamaearth Rice Water Dewy Active serum suitable for sensitive skin?
A: It is marketed for all skin types, but anyone with a known sensitivity to Niacinamide, which is uncommon, should patch-test first.
Q: What age group is Mamaearth Rice Water Dewy Active serum recommended for?
A: The brand recommends it for those aged 18 and above as part of a regular skincare routine.
Q: What does Sodium Hyaluronate contribute to Mamaearth Rice Water Dewy Active serum?
A: It works alongside Rice Water Extract to add hydration, supporting the serum's marketed dewy, "glass skin" finish.
Q: What should I do if Mamaearth Rice Water Dewy Active serum causes irritation?
A: Discontinue use if irritation, redness, or an allergic reaction occurs, and consult a doctor if symptoms persist.
Disclaimer
The information provided is accurate to the best of our knowledge, but product packaging, ingredients, and specifications may change without notice. Please check the product packaging before use and consult the manufacturer or a relevant professional for any concerns or questions.
